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Sustainability is at the heart of what we do

At Dyson, sustainability is at the heart of what we do. From the very beginning, we have been driven by sustainable principles. With our technology, we always aim to address issues by using the least amount of materials and power. This approach is an integral part of our overall philosophy. We prioritize thinking long term in every aspect of our work. Therefore, your ideas must also align with our commitment to sustainability.

You can learn more about our journey towards sustainability by clicking here. At Dyson, sustainability is not just a buzzword, it is deeply ingrained in our principles and has been since the beginning. Through our innovative technology, we have always strived to solve problems using the minimum materials and the minimum amount of power. It is part of our overall philosophy, driven by engineers who believe in thinking long term and finding sustainable solutions. In our journey towards sustainability, we constantly push the boundaries of creativity and invest in the future, refusing to be deterred by the seemingly impossible. With thousands of prototypes and years of dedication, we have developed products that revolutionize the industry and improve people’s lives. Engineers at Dyson have a unique ability to identify problems and find exciting solutions, making sustainability at the heart of everything we do.

Embedded in our DNA, sustainability or ESG (Environmental, Social, and Governance) factors are crucial considerations for us. As engineers and scientists, it is our responsibility to solve relevant problems today while investing in a better future for all. By embracing sustainability, we not only contribute to ecological well-being but also have the power to positively impact consumers’ lives with technology. Our commitment to sustainability drives us to continuously create solutions that are both beneficial and sustainable, embodying our overall plan and philosophy. At Dyson, this is what we do every day: using our engineering expertise and passion to make a difference and create a sustainable future through innovative technological advancements.

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Sustainability is at the heart of what we do

At Dyson, sustainability is not just a buzzword, it’s an essential principle that drives everything we do. From the very beginning, our focus has been on finding innovative solutions that not only solve problems but also minimize our impact on the environment. We firmly believe that using the minimum materials and power is not just efficient, but also ecologically responsible. This philosophy has shaped our approach to engineering and product design, allowing us to create efficient, long-lasting, and sustainable solutions.

Introduction to Dyson’s sustainable principles

Our commitment to sustainability is deeply ingrained in our company’s DNA. From day one, we have strived to use the minimum materials and power to develop our groundbreaking technologies. This approach not only reduces waste and conserves resources but also ensures that our products have a minimal impact on the environment throughout their lifecycle. We believe in finding solutions that are not only effective but also sustainable, allowing us to create a positive impact on the world around us.

Our philosophy of using minimum materials and power

Using the minimum materials and power is not just a clever engineering strategy; it’s a fundamental principle that guides our work at Dyson. By employing this philosophy, we aim to minimize waste, reduce energy consumption, and create products that are highly efficient. Through meticulous research and development, we strive to find innovative ways to achieve the same or better performance using fewer materials and less power. This commitment to efficiency allows us to create products that not only benefit our customers but also contribute to a more sustainable future.

Long-term thinking in everything we do

At Dyson, long-term thinking is ingrained in our approach to innovation. We understand that true sustainability is not just about short-term gains, but rather about creating lasting solutions that stand the test of time. From the initial concept to the final product, we emphasize durability, reliability, and longevity. By designing products that are built to last, we minimize waste and ensure that our customers can enjoy the benefits of our technology for years to come.

Engineers leading the way in sustainability

As a company led by engineers, sustainability is at the forefront of our minds. Engineers have a unique ability to identify problems and find creative solutions that address them effectively. We leverage our engineering expertise to push the boundaries of what is possible, constantly striving to improve the sustainability of our products. By applying rigorous design and testing processes, we can ensure that our innovations not only meet but exceed the highest standards of sustainability.

The role of engineers and scientists in solving relevant problems

Engineers and scientists play a crucial role in solving the complex problems of today’s world. At Dyson, we embrace this responsibility and view it as an opportunity to make a positive impact. By combining technical expertise with a deep understanding of societal and environmental challenges, we can develop solutions that improve people’s lives while minimizing our footprint. From improving air quality to enhancing energy efficiency, our engineers and scientists are dedicated to addressing the most pressing issues of our time.

Improving people’s lives with technology

Our commitment to sustainability goes hand in hand with our mission to improve people’s lives through technology. We believe that technology has the power to enhance everyday experiences, whether it’s through cleaner air, more efficient appliances, or smarter home solutions. By constantly pushing the boundaries of innovation, we can create products that not only meet the needs of our customers but also contribute to a more sustainable and environmentally friendly future.

Investing in the future

Investing in the future is a core principle at Dyson. We recognize that true sustainability requires ongoing research, development, and investment in new technologies. By dedicating significant resources to sustainable innovation, we can continue to make breakthroughs that push the boundaries of what is possible. Whether it’s developing more efficient motors or pioneering new energy-saving technologies, our investments are aimed at creating a better future for generations to come.

Overcoming challenges and persistence

On the path to sustainability, challenges are inevitable. However, at Dyson, we believe that no obstacle is insurmountable. We are not deterred by the seemingly impossible tasks; in fact, we see them as opportunities to innovate and create meaningful change. Our founder, James Dyson, famously persisted through thousands of prototypes before perfecting his cyclone technology. This same spirit of persistence and determination drives us to overcome challenges and find sustainable solutions that make a real difference.

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Revolutionizing products for consumers

Our commitment to sustainability not only benefits the environment but also revolutionizes products for consumers. Through our relentless pursuit of efficiency, we have been able to develop smaller, more powerful motors that have transformed the consumer electronics industry. By making our products more energy-efficient and eco-friendly, we empower consumers to make sustainable choices without sacrificing performance or convenience. This revolutionization of products is just one way we are contributing to a more sustainable future.


At Dyson, sustainability is not an afterthought; it’s an integral part of who we are and what we do. From using the minimum materials and power to long-term thinking and investing in the future, our commitment to sustainability is deeply ingrained in our company’s philosophy. We believe that engineers and scientists have a crucial role to play in solving the world’s most pressing problems, and we are dedicated to using our expertise to make a positive impact. By revolutionizing products and improving people’s lives with technology, we strive to create a more sustainable, efficient, and environmentally friendly future for all.

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